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Outsource Your Coding Reason 2 of 10: Scale

Posted by Ben Castleberry on Jul 6, 2015 11:41:00 AM

This is post 2 of a 10 post series on the top 10 reasons you should consider outsourcing your coding.

I recently sat down with the CFO from a reputable revenue cycle management company to discuss their recent success. One of the first questions I asked was; "How have you been able to accomplish so much over the last year?" The ensuing conversation was so informative, I felt I needed to share it with health care professionals looking to expand their business and grow their bottom line. 


The answer to how they accomplished so much? "We put our clients needs first, however complex their situations may seem, we find a way to execute at a high level for them and fulfill those needs in an efficient manner." We all attempt put our clients needs first, the second part is what most of us find challenging. Not only putting those needs first, but executing those needs at a high level. The CFO listed two critical components to achieving a high level of execution. First, was scale. Second, was strategic


Scale was a major focus for the year, the offering would increase from 8 specialties to 32. 32 specialties seemed insurmountable given the amount of attention and detail the 8 specialties already received. How could they possibly scale to a number 4 times that size while maintaining a high level of execution their clients demanded? The resources for each specialty were numerous and difficult to maintain. Being able to scale the business presented its own set of challenges. These challenges were met with the second component of success, strategic partnerships.


Strategic Partnerships are nothing new, why dedicate all the time and money to support all those specialties when someone else already has? Aviacode has hundreds of specialty focused medical coders that would be able to fill the gap between 8 specialties and the 32 they needed to achieve their scale. The need to build out the resources for each specialty was gone. The ability to increase our offering to our clients went from 8 specialties to 32 over night. Our clients took an immediate response to the increased offering and we have been able to bring on numerous new clients because of it.



"As a rev cycle management company it can be challenging to meet all the needs of every company we work with. Partnering with Aviacode and their deep coding expertise allows us to better meet the demands of all our customers, even with their vast array of individual specialties and needs." 


Success was achieved by partnering with a knowledgeable medical coding company such as Aviacode that already had the resources in place to push their business to the next level. This success allowed their business to thrive and continue to meet the complex needs of their clients.  



Topics: Top Reasons to Outsource Medical Coding, scale